Methodology & Sources


Datonics historically specialized in search data, compiling keyword interactions from shopping sites, product review sites, comparison engines, directories and other online properties.

We continue to be a leader in providing keyword based data, powering several of the leading search retargeting companies in North America.

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Over the years, our data offering has expanded to behavioral, life stage, demographic & B2B data as well, coming from both leading online and offline sources. Most recently, we added premium data sets from the highest quality offline data companies, white-labeled under the Datonics brand.

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