Pioneering Data Insights

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Company history

Datonics is a part of the Almondnet Group, an adtech pioneer established in 1998 with over 100 granted patents in the adtech space. We were the first company to start collecting non PII data from publishers with the data harvested, packaged and distributed by Datonics from start to finish with no intermediaries involved. With a decade of leadership in providing data to DSPs, we continue to be an innovator in providing trusted data solutions to media planners and strategists.

Data accuracy

Datonics data is sourced from shopping sites, product review sites, search comparison engines and more. They are reviewed manually by our data classification team to identify search, intent and behavioral signals. Our demographic data is provided by multiple premium sources, allowing us to compare the data and remove any data that may be conflicting.

Data privacy

Datonics collects only non personally identifiable data within the US and Canada. We are a member of the NAI with our CEO previously serving as a board member.

Datonics platform partners

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