Datonics is a New York-based advertising technology company that provides a service to consumers, website publishers, and other advertising companies by providing — and allowing other companies to provide — consumers (“Users”) with relevant ads on their computers and mobile devices.
Datonics is a member of the Network Advertising Initiative (“NAI”) and follows the NAI’s Self-Regulatory Principles. Datonics also complies with the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising.
What types of information does Datonics collect?
In order to increase the relevance of online advertisements, our technology collects information about users as they visit websites that partner with us. Datonics typically collects this information when a User visits a website where our technology is used or enters a word or phrase into a search engine or conducts a search for a product or service where our technology is used. Datonics also collects data provided by select data partners, including demographic information (e.g., area code, city, gender, age), life stage data, and business-to-business data. This data may have been originally collected either online or offline. Datonics also collects information about users’ mobile devices, including the advertising identifiers assigned to their devices (on iOS devices, the IDFA, and on Android devices, the Advertising Identifier) from its data partners, and may associate those identifiers with data that it collects directly and other devices it has associated with you.
Datonics stores, uses, and may share both raw search terms and websites visited as well as segment categories inferred from such raw data to help deliver relevant online advertisements. For example, if a User searches for a “digital camera” on a partner web site of Datonics, Datonics will store and use the term “digital camera” in its raw form and to inform the segment categories associated with the user (e.g., “electronics”).
Datonics does NOT intentionally collect or store any data that can be used to directly identify a User such as name, address, telephone number, social security number or e-mail. We do not attempt to identify Users using the information we collect, and we forbid our partners from using the data we share with them to attempt to identify a User’s real-life identity. We do collect, store, and share personally identifiable information that has been hashed so that it does not identify a User.
While Datonics does not create nor provide any sensitive data segments to our partners for the purpose of helping them to tailor ads, we recognize that consumers may have differing opinions regarding which data segments are sensitive. In order to provide transparency around potentially sensitive data segments collected and used by Datonics and the partners with whom we share collected information, we will provide examples of them here: (1) we may collect wellness-related segments such as users who search for fitness and exercise; and (2) we may also collect financial related segments such as users who search for investing and loans. While we don’t consider any of the above data segments to be sensitive, we think it’s important to provide this transparency to help you have a better idea of which segments might be collected by us, so you can make informed decisions.
How is the information collected through Datonics technology used?
This information we collect is used to provide advertisements about goods and services that may be of interest to you on the websites and mobile apps you visit on the device from which we collect data and on other browsers and apps that we have associated with you. These relevant advertisements are delivered either directly by Datonics or by Datonics’ partners based on information provided by Datonics to them.
How do I know if Datonics collects data on a website I visit?
We require our partner websites to inform Users about their privacy and information collection practices, including whether or not the website partners with third parties like Datonics to collect and use data for advertising purposes, and a way to opt out from the use of such data for targeted advertising purposes by Datonics. Datonics is a member of the Network Advertising Initiative (“NAI”) and follows the NAI’s Self-Regulatory Principles.
To whom is the information you collect disclosed?
Datonics discloses the information collected by our technology on a limited basis, including the following:
We share the information we collect with our advertising partners so they may deliver relevant online advertisements to users. We contractually require our advertising partners not to transfer this information to anyone else, not to merge it with Users’ names, email addresses, or other information that directly identifies them, and not to use this data beyond a defined period of time.
We may grant our partner websites and advertising partners access to reports that aggregate information about the ads presented by the Datonics system. The information in these reports is in the does not identify anyone personally.
We may also disclose to third parties the information we collect through our technology when we have a good faith belief that it is necessary to do so in response to legal process, to protect and defend Datonics’ rights or property, to prevent fraud or in cases of imminent danger, or in the event of a merger, acquisition or sale of all or a part of Datonics’ assets.
How long do you retain the information you collect?
We generally store demographic information (e.g., area code, city, gender, age) obtained from our data partners for up to two years. After two years, demographic information is discarded.
We store search terms and segment categories for up to 180 days. After 180 days, search terms and segment categories are discarded.
What are your security procedures?
The security of the information collected through Datonics’ technology is important to us. Information collected by the Datonics system is stored in databases that are maintained in a secure data center in the United States. Both physical and Internet access are strictly protected and limited. Access is granted only to those with authorization. No method of transmission over the Internet or of electronic storage is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect the information we collect, we cannot guarantee its absolute security.
How can I opt-out?
If you would like to opt out from receiving ads that are made more relevant to your interests by Datonics, you may do so by visiting the Network Advertising Initiative’s Opt-Out page and selecting Datonics. You may also opt out of interest-based advertising by other members of the Network Advertising Initiative on this page.
If you choose to opt out, we will place a Datonics opt-out cookie on your browser and we will no longer allow the information we collect to be used for interest-based advertising purposes on the browser where you opt out.
In addition, your mobile device gives you the option to opt out of the use of information about your mobile app usage collected by our data partners for purposes of showing ads that are more likely to be of interest to you. For iOS devices, you may opt out of such collection by turning on the “Limit Ad Tracking” flag in the Advertising subsection of the Privacy section of your Settings. For Android devices, select the “Opt-out of Interest-Based Ads” or “Opt out of Ads Personalization” in the Ads section of the Google Settings App.
Please note that each opt out is specific to the browser or device where it is exercised, and you will need to repeat these processes on every browser or device where you wish to opt out.
How can I learn more about Datonics’ Privacy Practices?
You may contact Datonics with any questions or concerns you may have at:
37-18 Northern Blvd, Suite 404
New York, NY 11101
Tel: (646) 867-0647