An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.
The Story Behind Custom Segments
By: Tehila Oppenheim, Head of Data Analysis and Operations, Datonics
Programmatic advertising has made monumental leaps for improving overall advertising performance. These enhancements come about when experts choose the best media for their ads, the best formula of social & display, as well as demographic or life-stage segments that fit best with the intended audience. The best behavioral interest segments increase ROI so you'll spend less and earn much more.