An online data pioneer, Datonics has been a leader in providing data to ad networks and DSPs since the birth of the programmatic industry and is today the largest independent data marketplace.

 

Marketers

Learn about our data sets and how to access search, intent, life stage, behavioral, B2B, demographic and premium data on 200M cookied users and 150M mobile users.

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Platforms

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Publishers

Monetize your audience data with the leading independent data aggregator in the industry. Contact us to see if you qualify.

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The Story Behind Custom Segments

By: Tehila Oppenheim, Head of Data Analysis and Operations, Datonics

Programmatic advertising has made monumental leaps for improving overall advertising performance. These enhancements come about when experts choose the best media for their ads, the best formula of social & display, as well as demographic or life-stage segments that fit best with the intended audience. The best behavioral interest segments increase ROI so you'll spend less and earn much more.

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