Best Practices for Marketers to Navigate Sensitive Data
In the online world, marketers have been using data to power campaigns for over a decade, and data has been used to power offline campaigns for even longer. In that time, coupling more sophisticated technology and granular data has allowed marketers to micro-target audiences with very specific characteristics, interests and past behaviors.
Datonics’ Audience Data Now Available Through The Neustar Identity Data Management Platform
Leading online data marketplace Datonics has announced that its audience data will be made available in the Neustar Data Directory, part of the Neustar Identity Data Management Platform (IDMP). Advertisers and publishers can streamline targeting, strengthen analytics and improve ROI by applying Datonics’ newly added data to their existing audience profiles.
Michael Benedek On Regaining Sales That You May Not Even Realize You Are Losing
Do you ever have the suspicion that your marketing is working well, but your conversions aren’t adding up? Of course! But do you ever consider that your prospects may simply be switching devices to complete the purchase you’ve rightfully earned?
Active International and AlmondNet Group Form Long-Term Strategic Business Partnership
AlmondNet Group subsidiaries, online data company Datonics and cross-device technology company Intent IQ, have entered into a long-term strategic business partnership with Active International, a global business solutions company. The partnership provides Active International with access to Intent IQ's cross-device addressable driven solutions and Datonics' enriched data. In return, Intent IQ and Datonics gain scale and reach in delivering their industry-leading technologies to the Fortune 500 through Active.