Having a deep working knowledge of your customers is non-negotiable. In order to deliver a more relevant creative, offer a truly personalized engagement, and move the needle on conversions, the best brands and agencies are enriching their first party data with trusted and verified attribute data.

 

Enable
Enable, Enhance
Enable, Enhance, Enrich

Customer data enrichment, also known as CRM enrichment drives results for brand marketers who have reached an intermediate to sophisticated level in their data strategy. Learn how you can make a business impact without digging into a complex project.

 
 
 

Enrich your customer data

200+ Audience Segments

 

How It Works

  • You know some things (name, email, product sales, etc.) we’ll tell you everything else. No need to deplatform your data. We support enrichment via a cleanroom of your choice including Snowflake, Habu, Optable, AWS, Google, and more.

  • Datonics can append our 200 audience data segments to a number of identifiers HEMs, MAIDs, third party cookies, UID2.0, IP address, Xandr ID, etc.

  • Once the enrichment process is complete, your customer records will be updated with the enriched data. This updated and enhanced customer profile offers a more comprehensive view of each individual, allowing you to tailor marketing efforts, personalize communications, and segment your audience more effectively. With the enriched data in hand, you can create targeted campaigns, offer personalized recommendations, and provide more relevant customer experiences.

 
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Raw Ingredients

Your CRM data is the most valuable asset to your marketing strategy. But it may be unclear with this data alone, how you can turn these raw data points or ingredients into executable marketing campaigns.

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Data Prepping

Datonics doesn’t just bring data to the table. We analyze and inject your CRM with actionable insights. Think of us as the experienced chef's assistant that sorts and preps your ingredients.

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Marketing Recipes

After matching your CRM with 1k+ audience segments, we piece your data together and identify recipes for look-a-like modeling, personalization, segmentation, analytics and more.

raw ingredients

Your CRM data is the most valuable asset to your marketing strategy but it may be unclear with this data alone, how you can turn these raw data points or ingredients into executable marketing campaigns.

 
 

data prepping

Datonics doesn’t just bring data to the table. We help you analyze and inject your CRM with actionable insights. Think of us as the advanced utensils that you can bring out to sort and prep your ingredients.

 
 
 
 

marketing recipes

We reveal insights about your customer data and identify recipes for customer segmentation, look-a-like modeling, targeting, prospecting, personalization and more.

 
 
 

FILTER FEATURE

Customer directory allows users to see how many and which customer records have been enriched and easily filter and sort customers to create meaningful segments.

REPORTS

Aggregate level analytics on the interests, behaviors, and demographics of your top customers and your bottom buyers.


 

benefits of enrichment

Expand Customer Intelligence

Deepen your understanding of valuable target audience groups as well as each individual customer

Generate Unique & Relevant Experiences

Unlock hyper personalized content, product, campaigns, and messaging.

Power Your Customer Growth

Drive higher conversions through acquisition retargeting fueled by a more robust look-alike profile

 

How would you like to enrich your data?

Access enriched data directly with Datonics or through your preferred data clean room.

 

draw up your marketing plays

Datonics enables our clients with actionable dashboard or exportable views.

DATA PROFILE

Users can learn about individual customers in their data profiles in order to tailor customer service, personalize outreach, apply customer tags, and more.

 

FILTER FEATURE

Customer directory allows users to see how many and which customer records have been enriched and easily filter and sort customers to create meaningful segments.

REPORTS

Aggregate level analytics on the interests, behaviors, and demographics of your top customers and your bottom buyers.


connect with our data team

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