FAQ


1. Does Datonics Serve Advertisements on my Site?

No advertisements are served on your site. Only anonymous visitor behavior is collected.

2. What are the eligibility criteria for my site to qualify as a Datonics Data Provider?

Our platform is currently open to any online publisher that has commercially-monetizable US/Canada-based traffic, with no setup fees and no hidden commitments.

As part of our commitment to social responsibility and privacy, we will not collect personally-identifiable information OR any information that relates to adult, gambling, or sensitive health matters.

3. Can I sign up as a Data Provider if I’m already using other companies to monetize my website(s)?

Yes. Datonics only collects anonymous user data, serves no ads on your site, and there is no impact on your current revenue generating efforts. Therefore, we do not interfere with any other ad campaigns on your website.

4. Do I need separate Datonics accounts for each website I own/manage?

No. Datonics makes it easy to manage multiple websites within a single Data Provider account.

5. How do I integrate Datonics into my website?

The process of integrating Datonics with your website is short and simple. The basic integration requires the insertion of a 1X1 pixel tag into the website’s html. This code enables Datonics to record the website visitor’s exhibited purchase-intent behavior and store it in a cookie.

6. Will Datonics affect the functionality/latency of my website?

Datonics will have no effect on your current web page functionality or latency. We work with thousands of satisfied sites, use a code that loads after your site content loads, and use a monitoring service to track performance.

7. How do I earn money from Datonics?

Each time we make money using your website visitor data to deliver an ad, you get paid. We bring the advertising partners, you get the revenues.

8. Why do we have a Privacy section?

We are committed to consumer privacy and we feel it is important to inform our partners about the steps we can take together to protect consumer privacy online. 

9. Why do I need a Privacy Policy for my site?

Having a Privacy Policy is an important part of fulfilling your responsibility to your website visitors and ensures that they are informed about how you work to protect their privacy.

10. What if I don’t have a Privacy Policy?

While we cannot provide Privacy Policy recommendations for your unique site and recommend that you consult with qualified privacy counsel, we can recommend tools to help you generate a privacy policy.

11. Why is Datonics asking me to make modifications to my Privacy Policy?

We may ask you to make minor modifications to your Privacy Policy in order to ensure that your website visitors are informed about how Datonics works with your site and to enable them to opt-out in the event they do not wish to participate.

12. Will my website visitors be aware of data collection activity?

Yes. A two-line notice will need to be added to your Privacy Policy to inform your website visitors of non personally-identifiable data collection. We will provide you with the language.

13. Does Datonics collect personally-identifiable data?

No. Only commercially-monetizable data such as “keyword” and “category” is collected.

14. What language needs to appear in my Privacy Policy?

As a member of the NAI, Datonics has agreed that our partners at minimum incorporate the following language in their Privacy Policy:


We use third-party advertising companies to serve ads and collect information when users visit our site. These companies may collect and use information about your visits to this and other websites in order to provide advertisements on our site, other websites and other forms of media, such as mobile apps, about goods and services that may be of interest to you, and to understand how users respond to advertising on our website and other websites. These companies may collect this information using technologies such as cookies and pixels. We may also share personal information such as your email address in hashed non-human readable form with these advertising companies. If you would like more information about this practice and to know your choices about not having this information used by these companies, check out: http://www.networkadvertising.org/managing/opt_out.asp