From insight to activation, anywhere

Leverage the full power of your data with Audience Insights® by Datonics. Discover the potential of data driven insights for informed decision making and programmatic activation.

Turn understanding into advantage.

Audience Insights® helps brands, agencies, publishers, and platforms go beyond surface-level metrics to truly understand makes their best customers unique, then scale their strategy to reach more just like them.

Understand → Activate → Optimize

Insights that don’t just sit in a dashboard.

Untapped Segment Discovery

Access 1,000+ audience data points, from demo to behavioral to B2B, to deeply understand who your customers are and what they care about.

Flexible Identity Matching

Gain insights regardless of how you collect or store identifiers. Match audiences via pixel, hashed email (HEM), mobile ad ID (MAID), or IP to meet your internal data needs and privacy standards

Audience Comparison

Analyze audience composition across different markets, product lines, or media channels. Identify what high-performing audiences have in common and where your efforts might be falling short.

Campaign Behavior Tracking

Build audiences modeled on your top preforming segments and activate within your DSP to drive acquisition with confidence

Activation to any DSP

Deploy custom, look-alike, or off-the-shelf segments directly to your DSP

Look-Alike Audience Generation

Build audiences modeled on your top preforming segments and activate within your DSP to drive acquisition with confidence

For the teams that move strategy forward

Different goals, one engine. Here’s how leading teams use it.

  • Know your current buyers — and find more just like them.

    • Surface high-performing customer segments

    • Discover untapped audiences aligned to your brand

    • Personalize messaging with intent, lifestyle, and purchase behavior

  • Fuel campaign strategy with sharper targeting and faster activation.

    • Compare audiences across regions, campaigns, and product lines

    • Optimize spend by focusing on audiences that convert

    • Build smarter look-alikes for campaign expansion

    • Activate custom or off-the-shelf segments directly in your DSP

  • Prove the value of your inventory with deeper audience understanding.

    • Package segments with data-backed insights

    • Uncover high-indexing traits for premium placements

    • Improve pitch decks and sales conversations with audience evidence

Built for Your Stack

Audience Insights® is platform-agnostic and privacy-first. Plug & play via Datonics Platform, Snowflake, Shopify, or data cleanroom of your choice.

Vistar Media taps into Datonics Audience Insights®

Datonics and Vistar Media partnered to provide OOH advertisers geo data tied to hundreds of demo, intent, life stage, lifestyle and behavioral audiences, ensuring the best screens are purchased to get the right people seeing the right ads at the right time.

"Datonics audiences have been a great feature for us to share with our clients, enabling us to give them real audience insights that ensure their out-of-home campaigns reach the right people in the right places at the right time."

- Amanda Flugstad-Clarke | Director, Data Partnerships 

See What Your Audience Is Telling You

And know exactly what to do with it.

Get started with a tailored report or walkthrough.

Connect with Datonics

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Being First Counts.

Over a decade ago, Datonics pioneered the programmatic path.

Today, we continue to innovate and enable thousands of companies to succeed with our world-class data solutions.

You're in good company.