Madhive calls Datonics their 3P Data Compass
Expanding Reach with 3P Data
Madhive was aware that their 1P list lacked the scale required to deliver an effective campaign and turned to 3P data sources to build a unique profile for their target audience. They partnered with Datonics, blending job titles, industries, and income.
Results
Madhive states “Datonics' 3P data acted like a compass, guiding us towards new potential viewers — and ultimately 2.7 million unique viewers across the entire flight.”
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Being First Counts.
Over a decade ago, Datonics pioneered the programmatic path.
Today, we continue to innovate and enable thousands of companies to succeed with our world-class data solutions.
You're in good company.