If you have ever needed to make sense out of a mountain of data—or have ever been responsible for explaining it to others—you understand firsthand the challenge of turning data sets into a compelling story.
In this guide, we cover the challenges and stages of a data marketing strategy. You’ll also learn how to assess your first-party data setup and how to determine whether or not you should integrate third-party data in your campaigns.
Download “Data Marketing Strategy 101: Turning Your Data Ingredients Into Marketing Recipes” by Datonics.
This guide answers three key questions:
What are the most common challenges of implementing or revamping a data strategy?
How does a marketer assess what stage of a marketing strategy they are currently in?
When should a marketer use—or not use—third-party data?
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Off the shelf and custom segments to reach your target audience in programmatic, CTV, social, digital audio and DOOH environments
