As the holiday season approaches, advertisers face intense competition for attention and rising media costs across digital channels.

Reaching high-intent shoppers before the Black Friday / Cyber Monday rush is critical, but many brands struggle to find efficient, measurable ways to break through on TV.

Tatari and Datonics make it possible to bring digital precision to TV. By combining Datonics’ audience data with Tatari’s premium CTV inventory and performance measurement, brands can:

• Pinpoint high-value shoppers based on real purchase signals

• Deliver campaigns across leading streaming TV networks

• Measure performance with Tatari’s transparent attribution stack
  
  

💡 Example:
A luxury home-goods brand leveraged Datonics’ “Luxury Home Goods Shoppers” segment over a curated list of premium streaming publishers through Tatari’s convergent TV platform. By leveraging Datonics’ audience data, the brand was able to engage with this high-value target market ahead of the holidays and reach optimal performance by peak seasonality.

Over two campaigns (totaling 19M impressions in 3 months), the brand achieved:

• 21.7% lower CPA compared to other audience tactics

• 32.4% lower CPA in follow-up campaigns

• Expanded reach for high-intent audiences proven to convert

Nearly half of marketers are increasing their streaming TV investment this holiday season to reach shoppers earlier and drive measurable conversions.

Tatari’s 2025 Black Friday / Cyber Monday Playbook also reveals that:

• Brands running BFCM TV campaigns see up to 42% higher conversion rates during Black Friday and 31% higher during Cyber Monday.

• Advertisers that launch early in Q4 capitalize on less competition and a longer optimization period, which results in stronger campaign performance.

When paired with Datonics’ intent-based segments, brands can activate smarter, more efficient TV campaigns that drive real outcomes during the year’s most competitive retail season.