Data + Supply + Strategy
The New Equation for Programmatic Quality
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Madhive states “Datonics’ 3P data became the guiding force behind Madhive’s strategy, unlocking new audience opportunities and driving reach to 2.7 million unique viewers during the campaign.”
Prog I/O 2025
When data providers, SSPs, and agencies collaborate, the result is smarter targeting, stronger signals, and higher-quality media. This panel will highlight the “when and why” of supply-side data curation, and how these partnerships unlock better KPIs for brands.
Session Replay
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Being First Counts.
Over a decade ago, Datonics pioneered the programmatic path.
Today, we continue to innovate and enable thousands of companies to succeed with our world-class data solutions.
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