Good Data. Good
Work. Giving Back.
SOCIAL RESPONSIBILITY
Giving back has been part of Datonics from day one. We serve our communities, help steer campaigns that matter, build schools where they're needed most, and hold ourselves to the same climate standards we ask of our industry.
Community & Volunteering
Data for Good
School Building
Sustainability
Our Commitments
Social responsibility isn't a side project at Datonics. It's the same instinct showing up in different places.
COMMUNITY & VOLUNTEERING
We Show Up Together
Our team volunteers side by side throughout the year, and every year we set aside a day of service to give back to the communities where we live and work.
Read our MLK Day of Service story →
CAMPAIGNS THAT MATTER
Our Data, Donated to Causes That Matter
Datonics donates its audience data pro bono to help power Ad Council public service campaigns, so that critical messages on issues like mental health and gun safety reach the people who need them most. Datonics leadership also serves on the Ad Council's Leadership Council and Analytics Committee, helping guide national campaigns.
Learn about the Ad Council →
EDUCATION
Building Schools, One Community at a Time
Datonics is a proud supporter of Team Dayā, an organization that builds schools in underdeveloped countries. Our support has reached communities in Malawi, Guatemala and Senegal, where we've helped build schools alongside the people who will use them.
Learn about Team Dayā →
CLIMATE
The Newest Chapter of the Same Instinct
Every other part of a brand's supply chain reports its emissions. Advertising has been the exception, and we didn't want to be part of it. Three years ago we started measuring, verifying and publishing our own numbers. Today Datonics is the first audience data company to be certified as a CarbonNeutral® company.
Explore Sustainability at Datonics →HOW WE APPROACH CLIMATE
Measure. Reduce. Offset. Same order, every year.
01
We complete a third-party verified GHG inventory every year. We now have three years of reports.
Measure
02
We cut what we can across our operations.
Reduce
03
We offset the rest through real, certified projects, including projects in Malawi, India and along the Mississippi.
Offset
When a brand asks for our number, we don't estimate it. We have it.
RESPONSIBILITY BUILT INTO OUR DATA
Better Data Means Less Waste
Reliable data used to mean one thing: audience data that works. Today it also means honest emissions data, and brands are increasingly asking for both in the same conversation.
Better audience data means fewer wasted impressions, and wasted impressions are a big part of advertising's footprint. With Datonics, brands get high-quality data that powers more efficient buys, from a partner invested in climate and social good.
The First & Only Certified Carbon Neutral Data Provider
Real progress means every ad tech, martech and data company can show brands its verified corporate emissions every year, along with what it's doing to reduce and offset them. Datonics was one of the first to show up with a real number. We shouldn't be one of the few.
Certifications & Affiliations
GET INVOLVED
Join Us
No company can do this alone, and every company can do something. These are the organizations Datonics supports, along with simple ways your team can get involved too.
The Ad Council
Put your company's skills behind national public service campaigns. The Ad Council works with partners across advertising, media, marketing and tech, who contribute data, media, creative and expertise.
Team Dayā
Team Dayā was started in 2018 by ad tech executives and raises money to build schools in remote, underserved regions around the world. Companies can fund a school, and individuals can join a trip to work alongside a community during the early stages of building its school.
Ad Net Zero
Join the industry effort to bring advertising's emissions to real net zero and to support consistent, comparable emissions reporting.
Measure Your Own Footprint
Social responsibility starts with knowing your own impact. Like Datonics, you can measure your company's emissions, have them verified and report them publicly through organizations like The Climate Registry.
Connect with Datonics
Want to learn more about our data or our commitments? Tell us a little about yourself and we'll connect you with someone who can answer your questions.