Audience targeting data for programmatic, CTV, digital audio, OOH and social
Omni-channel audience targeting
Datonics provides behavioral, purchase-intent and life-stage audience data across 1,200 prepackaged segments and unlimited custom builds, activated directly in the demand-side platforms you already use.
1,200+
90%
SYNDICATED SEGMENTS
NORTH AMERICAN HOUSEHOLDS
30,000+
20+
DIRECT DSP/SSP INTEGRATIONS
MONTHLY CAMPAIGNS
Audience data categories
Search intent data
Audiences built from keyword-level search behavior, identifying people actively researching a category before they buy.Purchase intent data
In-market signals drawn from shopping and comparison behaviour across retail environments.Past purchase data
Verified transaction history used to reach proven category buyers and to build lookalike audiences.
Demographic data
Age, household composition, income and education attributes for foundational audience definition.
Life stage data
Movers, new parents, students and retirees, reaching people at the moments category demand changes.Behavioral data
Interest and lifestyle segments assembled from sustained browsing and content consumption patterns.B2B audience data
Company size, industry and seniority attributes for reaching professional decision makers.Location visit data
Point-of-interest visitation used for retail conquesting, footfall attribution and geographic targeting.Brand affinity data
Demonstrated preference for specific brands, used for conquesting and loyalty campaigns.
Activate anywhere you already buy
Datonics has distributed audience data directly into DSPs since 2008. Segments are available for activation in display, connected TV, out-of-home, digital audio and social environments with no onboarding delay.
Why accuracy holds at scale
Campaign results
Three campaigns built on Datonics audience segments, across quick service restaurant, business technology and home improvement categories.
Quick service restaurant
Reaching cost-conscious diners with past purchase and location visit segments.
Consumer electronics B2B
B2B audience data used to reach technology purchasing decision makers.
Home improvement
Life stage and brand affinity data applied to a national retail campaign.
Common questions
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Audience data describes groups of people by shared attributes or behaviours so advertisers can reach them programmatically. It covers demographic attributes, demonstrated interests, purchase history and real-world visitation.
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Assess how the data is sourced, how often it refreshes, what proportion of your target market it covers, which platforms it activates in without onboarding, and whether the provider can build custom segments to your brief.
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Segments are matched to connected TV inventory through demand-side platform integrations, allowing one audience definition to run across display, CTV and social within a single campaign.
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Yes. Custom segments are built to a campaign brief from any combination of the nine data categories, and distributed directly into your chosen platform.