Audience targeting data for programmatic, CTV and social

Datonics provides behavioural purchase-intent and life-stage audience data across 1,200 prepackaged segments and unlimited custom builds, activated directly in the demand-side platforms you already use.

1,200+

SYNDICATED SEGMENTS

Omni-channel audience targeting

90%

NORTH AMERICAN HOUSEHOLDS

Request the full taxonomy

9

SEGMENT CATEGORIES

2009

DIRECT DSP INTEGRATION SINCE

Nine categories of audience data

Search intent data

Audiences built from keyword-level search behaviour, identifying people actively researching a category before they buy.

Purchase intent data

In-market signals drawn from shopping and comparison behaviour across retail environments.

Past purchase data

Verified transaction history used to reach proven category buyers and to build lookalike audiences.

Demographic data

Age, household composition, income and education attributes for foundational audience definition.

Life stage data

Movers, new parents, students and retirees, reaching people at the moments category demand changes.

Behavioural data

Interest and lifestyle segments assembled from sustained browsing and content consumption patterns.

B2B audience data

Company size, industry and seniority attributes for reaching professional decision makers.

Location visit data

Point-of-interest visitation used for retail conquesting, footfall attribution and geographic targeting.

Brand affinity data

Demonstrated preference for specific brands, used for conquesting and loyalty campaigns.

Common questions

  • Audience data describes groups of people by shared attributes or behaviours so advertisers can reach them programmatically. It covers demographic attributes, demonstrated interests, purchase history and real-world visitation.

  • Assess how the data is sourced, how often it refreshes, what proportion of your target market it covers, which platforms it activates in without onboarding, and whether the provider can build custom segments to your brief.

  • Segments are matched to connected TV inventory through demand-side platform integrations, allowing one audience definition to run across display, CTV and social within a single campaign.

  • Yes. Custom segments are built to a campaign brief from any combination of the nine data categories, and distributed directly into your chosen platform.