Yahoo DSP

Datonics' AI Audience Engine accelerates audience discovery, custom audience creation, and DSP activation via agent to agent as well as human to agent interaction. The engine quickly moves from a request or campaign objective to a recommended Datonics audience strategy, including syndicated audience discovery, custom audience creation, and delivery within the Yahoo DSP.

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Your marketing recipes deserve the richest data ingredients

Datonics 1,200+ syndicated audience segments covers 90% of North American households. We are powered by an in house ID graph awarded Adexchanger’s best identity solution in 2023 and 2024.

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Sourcing & Methodology

  • Accuracy

    170+ granted patents covering numerous areas of the targeting landscape and ecosystem, via parent company AlmondNet, Inc. Back to back winner of Adexchanger’s best identity technology in 2023 & 2024 via sister company Intent IQ.

  • Scale

    A diversified portfolio of online and offline data along with multi-sourced identifiers (cookies, MAIDs, email hashes, IPs) is amplified by the industry’s #1 ID graph.

  • Customization

    Direct distribution into DSPs allows Datonics to create custom audiences as well as aggregate multi-segment targeting to reduce your costs.

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